Mr. Andrew Beyer,
(You by the way are one of my
personal heroes and the person responsible for getting me into Horse
racing in the first place, so thank you.)
I agree with your article that this is
a confusing part of the game, but this is really only a concern for
the advanced player as a new bettor is far too overwhelmed to
even worry about conditions or types of races, and it is a much
broader problem that we face. The sport is dying, literally
as the average age of a serious horseplayer is somewhere around 65,
(I am usually the youngest person at the OTB and I am by no means
young...) Without attracting new players either casual or serious
the sport will all but disappear in a few short years, or be
merely a sideline to the slot machines and other games of chance and
non-skill.
The game becomes more and more clouded
and shady every race and the final results increasingly baffling and
unbelievable, couple that with larger and larger take outs, and it is
making the game all but un-winnable, save for large syndicates with
ocean deep pockets. The serious Handicapper who does somehow manage
to win, is seeing his winnings, (and R.O.I ) get smaller and
smaller and then there are the taxes...so you are literally
shrinking your pool of players by reducing their piece of the pie
every single day.
In my humble opinion, what we need
to save the sport is threefold:
Standards, Regulations and
Uniformity in the the Sport:
Testing, testing, testing, permissible
drug use, race conditions, take-out, Stewardship, EVERYTHING,
the same at every track, every state, everywhere. If the new
bettor knows what to expect and that it is a level playing field
state to state or track to track, Every Bet, Every Track,
Every Time, it will instill confidence in the sport and
encourage new dollars to the game.
Reduce Take Out across
the Sport and Set Uniform Standards and Maximums:
I know what your thinking;” The
tracks aren’t making any money so they need bigger and bigger take
outs to survive.” I'm sorry but it is exactly the
opposite.
If the race track gets15%-36% out of every dollar wagered off the
top, and the average bettor isn't winning, he has less and less to
wager every
race and
then eventually is left with nothing and no urge to return or
frequent his local race track. If the take out was lowered
and standardized you
would return more of the bettors dollars to them every
bet,
giving them more dollars to put into circulation, and more money
left for food, drink etc. By lessening the bite on the bettor, they
would have more dollars to play longer, and more impetus to return
again, and again. Would
you as the track rather get 36% one time or 10% many, many times,
(it should be an easy answer?)
2b}
Standardized Take Out means Standardized
Take Out:
Why does the track take more of a bite out of the Exotic Wager
and less out of straight W/P/S wagers when it is infinitely more
difficult to hit exotics and the bulk of the betting done by causal
bettors are straight W/P/S wagers? The take out should be the same,
Every Bet, Every Track, Every Time. I suggest a more than
fair flat 10% take out structure for every wager. If you
lower the vig on all types of wagers, especially exotics
you are are going to increase the likelihood of the inexperienced
bettor making these types of wagers thus increasing dollars in the
pools, thereby creating a cascade effect by the serious handicapper
spending more on these bets trying to scoop up all that “uneducated
money” and then increasing the over all handle, not once- but
continuously. Why does one bet cost more than
another anyway?
Redesigned
Approach to Marketing:
I was lucky enough to cross of an item from my Bucket List a few
years ago and went to the Breeders Cup, 95% of the
people I told I was going did not know what it was, or had never
even heard of it, and that is a MAJOR problem and roadblock to
market when the general public doesn't even know about their sports
biggest event after 31 years of running it.
The industry has done a good job of starting to use Social Media
and the like to reach out to the younger audience they crave and
need to survive, but the came late to the party and they need to
step it up if they want to be here 10 years from now. They need to
make a concentrated effort to market to younger potential players by
changing their entire strategy from an insider to an outsiders
perspective. Assume who you are marketing to knows nothing, not
one single thing about Horse Racing and then go from there. They
need to focus the ads somewhere where young people are, and not
where the Horseplayers already are; spots during The Voice, or
Big Bang Theory, or during the W.S.O.P on ESPN for gods sake! Reach
out to Fraternities and Fantasy Leagues, and any other group with a
high propensity for competition, not necessarily gambling and then
the dollars will cross over. Have beginners clinics at Every Track,
Every Time and partner with younger, hipper sponsors to cross
market, offset cost and establish a brand, you know 101 marketing
stuff, cmon! If the average Joe (or Jill) doesn't even know
about Horse racing how are you going to get them to go to the track,
little alone spend their hard earned dollars on wagers they don't
understand, just to have the track take a massive chunk right off
the top, and then maybe not get paid when they win(...Rainbow-6
anyone?)
The industry needs to branch out,
think outside the oval, and get standardized if they want to survive,
it is that simple.
The general public, average bettor, heck even the serious
bettor feels the sport is almost un-winnable and the
overwhelming perception is that it is fixed, and what type of
a race or the convoluted conditions surrounding it are a far more
advanced problem then the larger one facing our beloved sport. Every
other major sport has the same rules and regulations no matter where
their games are held, why not Horse racing?
Every Bet, Every Track, Every Time,
or else.
Mr. Beyer
thank you for your continued contribution to the sport of Horse
racing, you are and will always be THE MAN.
That's All I Got,
-raychihasspoken
